Portrait of a Lady
"Portrait of a Lady" is a digital campaign showcasing new hair coloring products through six different characters, each with their unique hair color and attitude towards life. The campaign highlights the idea that one's hair color can reflect their personality and individuality.
The portrait of a Lady campaign was shot in a white studio, with each girl posing uniquely to match their hair color and attitude. The project was a lot of fun and one of the director's favorites, with sweet and cooperative models chosen by the client.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.