About Me
I’ve been drawn to creativity since the mid-90s, when MTV and new technology began to reshape how we see and share the world. My friends introduced me to video production using the SONY Handycam, and I was hooked. It gave me a way to express myself in new ways, and I’ve been exploring creativity ever since.
I quickly became obsessed with videography, but with no education options available, I had to find my own path.
I earned a degree in mechanical engineering and set creativity aside until age 23. That’s when I returned to it, despite doubts and criticism. I started at Mobitel, Slovenia’s national mobile provider, as a junior visual producer. Over time, I became production specialist, then department head. I’m grateful for that chance and for the support I received along the way.
Since then, I’ve directed several biographical documentaries and over 70 episodes for national and commercial television. My work has caught the attention of major advertisers, national firms, and private clients. From government stories to brand campaigns, automotive films, and animated explainers, I’ve handled a wide range of projects including e-learning, tutorials, and more.
Clients value my open approach, fast response, creativity, and my ability to listen and adapt. These qualities have built strong partnerships.
I also lecture at Kompas Xnet, where I lead digital transformation projects focused on AI-powered education for professionals. I help them navigate the fast-changing landscape of tech and business innovation.
I’m passionate about mentoring the next generation. I do this through the Institute and Academy of Multimedia in Slovenia, where I help prepare students for careers in visual media and technology.
My latest focus is AI Artistry. I use AI to design custom visuals shaped by each client’s goals. It lets me merge creativity with advanced tech and push past traditional visual limits. I also teach prompt engineering and help others learn how to use AI creatively.
I’m also active as a national-level tutor in generative AI under the Administrative Academy of the Republic of Slovenia.
Feature length documentary film, Chorchyp: The way of the Samurai / SINGING EYE PRODUCTION (producer, director of photography, editor)
Feature length documentary film, Chorchyp: The way of the Samurai / SINGING EYE PRODUCTION (producer, director of photography, editor)
Feature length documentary film, Jan Plestenjak - Priznam / SINGING EYE PRODUCTION (producer, director of photography, editor)
SLOVENIJE / SPECIALIZING IN DIGITAL TRANSFORMATION THROUGH GENERATIVE AI / SLOVENIA
