ECHOES
This digital campaign was created for Europe and the Middle East, introducing ECHOES - a line of hair colors made with natural ingredients. The vibrant palette of new shades is designed to create truly stunning color contrasts. The visuals showcase the vibrant colors and emphasize the natural ingredients used to create them, so what you see is what you get.
Our digital campaign for ECHOES, a line of hair dyes made with natural ingredients, was launched in record time to promote the brand's stunning new shiny colors. The campaign spanned both Europe and the Middle East and featured professional models with hair that shone like diamonds. As the saying goes, diamonds are a girl’s best friend, but in this case, ECHOES colors are the ultimate hair companion.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.